🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Family-run, Oxfordshire
🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Family-run, Oxfordshire
We started Pure Aqua because the experience of getting a water softener installed in Oxfordshire wasn’t good enough. Opaque pricing. Pressure sales. Forgettable service. We thought we could do better. So we did.
We’ve known each other for years. We’ve owned homes in Oxfordshire for years. And we’ve replaced enough kettles, fixed enough boilers, and re-tiled enough shower screens to know hard water costs more than the bill makes it look.
Runs our in-home surveys and the commercial side of the business. Background in [fill in: industry / role]. Lives in [fill in: town]. The person you'll meet if you book a survey in the first 18 months.
Runs everything from the installer team to the salt routes to the customer service. Background in [fill in: industry / role]. Lives in [fill in: town]. If your install or salt delivery doesn't go the way it should, Piers is the person who fixes it.
Once you book online or by phone, we send a confirmation by SMS and email. A fully insured Pure Aqua surveyor visits at the agreed time. We ask that both decision-makers in the household are present — it’s the simplest way to leave with a decision you’re both comfortable with.
The person quoting your install doesn’t earn more if you sign on the day. They earn the same whether you sign today, next week, or never.
£1,695 is published on the website. It’s the same on the survey. It doesn’t go down if you push.
If you don’t need the £80 valve replacement, we don’t quote you the £80 valve replacement.
Manufactured urgency doesn’t make customers happy. It makes customers regret signing.
We notify Thames Water of every install. It’s a regulatory requirement. Informal plumbers skip it.
You get our number. We pick up. Every time.
We deliberately don’t operate nationally. National operators send a contractor who’s never seen your area before. We send a local team who installs the same softener every week, in the same kind of kitchen, in the same hard water.
drive radius from our central Oxfordshire base — every customer is local
average Thames Water hardness — we know exactly what we're treating
of our customers are within an hour's drive — same-week service possible