🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Family-run, Oxfordshire
🛡 10-Year Guarantee
💳 0% Finance Available
🏠 Family-run, Oxfordshire
Softer skin. Cleaner showers. Appliances that last longer. Installed in a single morning by a local Oxfordshire team.
Enter your postcode for an instant reading.
UK regulations compliant
0% APR via Novuna
Insurance-backed by Retramax
Family-owned, locally accountable
100+ five-star reviews
Most enquiries come from one of three places. Which one sounds like you?
My daughter’s eczema flares up every winter.
Hard water doesn’t cause eczema but it makes the skin barrier work harder. Most parents we install for tell us the flares are visibly less frequent within 3 months.
“I’m constantly cleaning taps, kettles and shower screens. It comes back within a week.”
The visible cost — limescale on every surface that touches your water. A softener stops it at source. Hours of weekly cleaning return to your evenings.
My boiler died at 7 years old. The plumber said it was the hardness.
Hard water silently destroys boilers, washing machines, dishwashers and kettles 25–40% earlier than they should. Most households tell us they wish they’d installed a softener three years earlier.
Oxfordshire sits over chalk and limestone aquifers. Thames Water hardness averages 302 ppm — well into the “very hard” range. The cost shows up everywhere.
Limescale on the heat exchanger forces your boiler to work harder. A 6mm scale layer increases fuel costs by up to 30%.
Washing machines, dishwashers and kettles fail 25–40% earlier in hard-water homes. Replacement costs add up fast.
You use up to twice as much soap, shampoo, washing powder, and limescale remover. Plus the hours scrubbing taps and shower screens.
Oxfordshire sits over chalk and limestone aquifers. Thames Water hardness averages 302 ppm — well into the “very hard” range. The cost shows up everywhere.
Most customers we install for tell us they wish they’d done it three years earlier.
Boiler inefficiency
Detergents, cleaning, descaler
Enter four things – your postcode plus three quick selections
Three example Oxfordshire households at typical hardness levels. Yours will vary – the calculator above gives you your personal estimate.
3-bed semi, 2 bathrooms, 6-year-old combi boiler
Purer Aqua install (Standard)
Annual saving with softener
2-bed terrace, 1 bathroom, new boiler
Purer Aqua install (Standard)
4-bed detached, 3 bathrooms, 8-year-old boiler
Purer Aqua install (Standard)
Figures based on Thames Water hardness data and average household consumption. Not based on individual surveys.
From your first survey to your regular salt delivery, here’s what each stage of working with us actually looks like.
45 minutes. Hardness test on the spot, fixed-price quote before we leave.
One morning. Cut-in, bypass valve, drain run, pressure test, commissioning.
Soft water by lunchtime. Customer walkthrough. 10-year IBG certificate by email.
Every 8 weeks. Direct Debit. Driver tops up and does a 30-second system check.
Oxfordshire sits over chalk and limestone aquifers. Thames Water hardness averages 302 ppm — well into the “very hard” range. The cost shows up everywhere.
The most visible difference. Limescale blockage gone within weeks. Water pressure restored.
No more white flakes in your tea. No more weekly descaling. Element lasts twice as long.
The hours of scrubbing limescale stains end here. Glass stays clear with a basic wipe-down.
We’re an FCA Appointed Representative of Novuna Personal Finance. Spread £1,695 over 12, 24 or 36 months at 0% APR — no deposit, no surprises.
Purer Aqua is a credit broker, not a lender. Finance subject to status. Representative example: £1,695 over 36 months at 0% APR = 36 payments of £47.08.
All figures based on actual cost analysis from Purer Aqua surveys in 2025–2026. Yours will vary — the savings calculator above gives you your personal estimate.
One regional team, not a national footprint. No regional managers, no national marketing department.
The person quoting your install earns the same whether you sign today or not at all.
You call us, you reach us. No call queues, no script-reading agents passing you between departments.
Self-employed Oxfordshire tradespeople. No travel costs absorbed into your quote.
Founder-led. Two people running everything. Every pound is accounted for and visible.
Anonymised from our last 100 surveys. These are the actual numbers each household was paying — and how quickly the softener paid back.
After living with Oxfordshire’s hard water for years and watching national operators charge our neighbours £2,000+ through high-pressure doorstep sales, we’d had enough. The product is good. The category is real. The way it was sold wasn’t.
We started Purer Aqua to do this the way we’d want to be sold to ourselves. Transparent pricing on the website. A 45-minute survey, not a hour-and-a-half pitch. A fixed quote you take home and think about. And a managed salt subscription so you never have to remember to lift a 25kg bag from B&Q.
No pressure. No gimmicks. No moving prices. Just properly installed water softeners by local people who pick up the phone.
Hover any town for hardness readings. Most of the county is well into the “very hard” range — 300 ppm or above.
No. Purer Aqua softeners are non-electric — they run on your mains water pressure. They fit under a standard kitchen sink with no power requirement.
Typically 2 to 3 hours. We arrive in the morning, isolate the mains supply, fit the bypass valve, run the drain pipe, pressure-test the system, and commission it. You’ll have soft water before lunch.
Branded Purer Aqua food-grade salt delivered every 8 weeks by Direct Debit at £33 per delivery. The driver tops up your softener, takes the empties, and runs a quick visual check on the system. Pause, skip or change frequency anytime via our customer portal.
Parts, labour and water-damage cover for 10 years from install. Our guarantee is insurance-backed by Retramax, so it survives even if Pure Aqua doesn’t. Certificate provided with every install.